Since Facebook acquired Instagram, it has become a powerful and safe platform for businesses to spread awareness about their product and attract new customers. Instagram’s growing marketing importance is not surprising considering it’s counting more than 500 million active daily users worldwide and 80% of accounts follow businesses on Instagram.

Needless to say, businesses of any kind and size have to market their product digitally, on Instagram in particular, in order to reach to as many potential clients as possible.

The following applications and services will make this task significantly easier for both experiences and new to digital marketing.

➠ Useful Resources

Instagram Business Blog keeps you up with the latest updates and features of the platform, as well as provides valuable business insights.

Business2Community shares knowledge about social media, digital marketing, content marketing coming from more than 10K marketing experts and covers top SMM trends and breaking news.

SearchEngineJournal provides latest best SEO practices and wises up on the freshest news.

Social Media Examiner brings original research, expert interviews, and articles that help improving social media marketing strategies of numerous businesses.

Instagram Profile Optimization

Combin brings new real Instagram followers, keeps track of the unfollowed accounts, detects accounts that don’t follow you back, and overall helps managing and organically growing Instagram accounts of businesses and individuals.

Campsite helps integrating multiple links to the bio of your Instagram account.

Instagram Feed Optimization

Fastory creates stories for Instagram, Snapchat, Facebook, and Twitter.

Unsquared creates eye-catching panoramic pictures for Instagram profiles without having to resize each pictures by single square windows.

Posts Scheduling

Buffer manages posts for accounts on Facebook, Twitter, LinkedIn, Google+ and Instagram.

Later helps visually plan posts for Instagram, Pinterest, Facebook and Twitter.

Hashtag Management

Hashtagger generates hashtag based on the applied keywords.

Jetpack Hashtag Assistant manages and allows quickly copying groups of hashtags for Instagram posts’ captions.


Analytics for Instagram provides free, basic analytics of your followers, following, likes, comments, and publications.

Amasome monitors Instagram influencer activity.

Social Insider tracks Instagram campaigns, monitors hashtags, provides engagement reports and content performance, as well as compares Instagram profiles.