Valentine's Day is no longer a day solely for lovers. Emerged in the 6th century B.C., it has evolved into a proper marketing cult with shopping and sales. Now, it's a lot more than heard-shaped cards, flowers and chocolates.
Compared to Black Friday and Cyber Monday sales, this day is something marketers and brands should be prepared for. This is why we've compiled these exciting stats and facts that you'll indeed find interesting for your upcoming Valentine's Day campaigns.
Valentine's Statistics — Spending
- Planned Valentine's Day spending in the U.S. is presumed to reach approximately 24 billion U.S. dollars in 2022. If the prediction pans out, this would be a 2-billion dollar increase compared to 2021.
- Men spend on average around $291, and women spend $106.
- Around 27.6 million American families bought Valentine's Day presents for their dogs in 2020, and more than 17.1 million bought gifts for their cats. In total, American households spent an estimated $751.3 million on gifts for their pets on this occasion.
- Brits spend £27 million on gifts for their pets.
- More than 135 million Americans went shopping for Valentine's Day in 2019.
- According to National Retail Foundation, more than 32% of Americans celebrating the holiday opt for online shopping for Valentine's Day and more than 25% of Brits are shopping online for Valentine's gifts.
- As per Barrons, 37% of single people feel pressured to spend more money on gifts than they would like on Valentine's Day.
- As per Finder, 22.16% — or 5.8 million Gen Zers — said they would purchase Valentine's gift for more than one romantic partner.
- According to Statista, U.S. consumers are likely to spend a total of over 6 billion U.S. dollars on jewellery for this occasion in 2022.
Valentine's Day Gifts Choice
- Candy and flowers might seem some of the most standard gifts for February 14. However, as per the National Retail Federation, the category people typically spend the most on for Valentine's Day is jewellery, at a whopping $5.8 billion in 2020!
- The second most-paid-for gift on Valentine's Day 2020 was an evening out with $4.3 billion, followed by clothing, candy, and flowers.
Use These Stats for Your Valentine's Day Marketing Campaigns
Armed with this knowledge, we've taken the liberty of suggesting these ideas to fuel your Valentine's Day marketing.
- Make and sell Valentine's Day cards. Creating them isn't so hard or expensive to do, so for February 14, you can team up with a printing house and make ones. You can sell them or give them for free with the order to your social media followers and customers.
- Give a chocolate bar when you ship an order. Just put a bar of chocolate or other sweet in the order package to make your customers happy.
- Considering that many people buy presents for their pets on Valentine's Day, you can partner with a shop that sells pet goods and make a present for your clients. How to find out if they have a pet? Add a question to the form when filling in to place an order.
- Don't limit yourself with several social media posts and emails; make a proper campaign instead: leverage paid social ads, PPC, and influencer marketing campaigns. You can also team up with the non-competing brand and swap audiences this way.
- Make a gift or a whole campaign for your single customers. Either on Instagram or in the checkout form on your website, find out which of your customers are single. You can give them special discounts or ship their orders for free. Or you can host an interactive game on your socials and be a Valentine for your followers!