The significance of a strong content strategy for social media success is a topic everyone discusses for a good reason! When aiming to grow your brand and build a loyal community on Instagram, prioritizing audience engagement becomes your primary focus. The more people engage in your content, the better, as people start seeing your account in their feed significantly more often. This article will offer inspiring examples to fuel your content creation and engage your audience.

What are Instagram Content Pillars?

Instagram content pillars are thematic categories or topics that you create and share regularly on your Instagram profile. They help to provide a cohesive and engaging feed for your target audience and satisfy their interests. Content pillars structure your content strategy and ensure that your posts contain variety as well as relevance to your brand or personal identity.

Whether you are an inspirational influencer, an experienced marketer, or a brand aiming to make a subtle impact, understanding and implementing these content pillars will empower your Instagram page. We present the insights you need to create more engagement with your audience.

Instagram Content Pillars

Question Formats

One of the most effective ways to get the audience involved is to give them a chance to ask questions about your personality or product and get to know better what your target audience is interested in. This can be easily done by inviting to comment on a regular post or using the question sticker on stories. Not only will this create engagement, but it will also help with further content ideas and building trust.



It is a great way to get your audience involved and get more ideas for creating further content. You may post some stories with quizzes where users can try to solve riddles and to guess some of your personal or product info, and check how much they know about your products or services. You can also create a poll to get them to choose some activities for you or options like the outfit for the day or the most desired color of the product you sell.

Some interactions can be aimed simply to entertain and raise activity, while others may allow you to understand the trends and showcase the preferences and interests of your target audience. This information can give you more ideas for your content strategy, help you stay relevant, and get more activity in the comment section.


Humor and Entertainment

A funny anecdote from personal experience, a hilarious reel, or just a great meme - anything will do as soon as it resonates with your target audience. Your page visitors can also participate in making up funny content, for instance, by writing a caption for a picture. This way, you create friendly and entertaining content that can help you stay closer to the subscribers as well as attract potential ones. It also maintains a sense of positivity around your brand.

In addition, funny or entertaining content often goes viral. People are fond of sharing things that make them laugh and bring joy to someone else's life, increasing engagement as more and more people share the content.


User-Generated Content

Your subscribers can also create posts for your page! It may be positive reviews of your product, posts showing the clients testing and using the product, or even some interviews with the clients sharing their experiences. This builds credibility and demonstrates the product to prospective customers through their own point of view.

But remember! Always make sure to credit and seek permission from the original content creators when sharing to respect their efforts and rights.

Contests and Giveaways

Contests and giveaways are a great way to attract new customers, increase your following rates, and remind existing followers of your product again.

Giveaways can encourage the audience to create any type of activity on the page (e.g., commenting, sharing with others, reposting, tagging friends). But be careful! This may also cause mass unfollowing after the giveaway ends and lower the engagement rate.

Contests may go even further and include some creative tasks, polls for subscribers to choose the winners, as well as engaging the audience more with the content and brand.

Educational Format

Use this format to provide valuable information related to your niche or product. Educate your audience about your products, services, or industry trends. People love to learn new things, and providing educational content establishes you as an authority in your field. This may be done in various ways, like showing how to use the product effectively, creating quizzes with the FAQ for your viewers to choose the correct answer, giving valuable tips and tricks, and showing some infographics.


Personal Stories and Behind the Scenes

Sharing your personal experience or behind the scenes of your everyday life or business is a great way to help your target audience understand that you are a usual person just like them or to see the background processes of creating a product that maintains trust and transparency. Any troubles shooting the video? The production did not go as expected? It's still worth sharing!

You can differentiate yourself from your competitors by sharing this kind of content. Your audience will have a unique perspective on what sets your brand apart and why they should choose you. Moreover, it can also showcase your work culture, making you a more attractive employer.


Instagram Content Pillars: Wrapping Up

You can learn more about the engagement rates in the article here.

Maintaining a consistent posting routine for the best engagement rates is also essential. However, you do not have to devote a part of your time every day to posting. Planning your posts, stories, and reels in advance with Combin Scheduler is easy. With the help of this tool, you can efficiently plan your posting routine and  increase your productivity and presence, even if you are offline. It will post everything automatically for you on the chosen day and time.